road to essence festival
Scope
The Road to Essence Fest activation built excitement for Essence Fest 30th anniversary, attracting consumers from beyond the South with an immersive, nostalgic exhibit. Partners like Target, AT&T, and Jack Daniels joined in celebrating Essence's cultural impact with a unique "birthday party" experience.
Services
Event Design + Creative | Production + Fabrication
Venue Procurement | Partner Management + Comms
Location
NYC, United States
