Nike Yardrunners celebrates HBCU culture and the impact of those who started on the yard. Focusing on the arts, sports, entrepreneurship, and legacies. From 1.0 - 4.0 each Yardrunner season highlights students, alumni and kicks inspired by HBCUs and the style found on those campuses. Behind the scenes HBCU alumni drove the campaign wether it was production, marketing, or stylng. We partnered with Nike to create an impactful campaign for the culture by the culture. Content was displayed on Nike.com, @Nike Socials, Nike app, email thread and Circa LA/34th St NYC Billboards.