In honor of the 50th Anniversary of Hip Hop, Sirius XM Pandora tapped us to execute a 2 part activation, starting with a Community Giveback and concluding with an exclusive Hip-Hop Anniversary Pop-Up for 800+ guests with performances by Lola Brooke and Wu Tang Clan & support by SXM on-air talent. Within our pop up, there were several immersive sponsor activations like Clorox, Cricket and SneakerCon.